INFO — Catherine Campagna - Product Development

INFO

CATHERINE CAMPAGNA
based in Montreal, Canada

Product development professional with a design background and expertise in sourcing, production, and launch. Blends creativity with operational rigor to bring consumer products to market that are thoughtful, scalable, and commercially successful.

LINKEDIN

CONTACT

Employment

Freelance
Product Development Consultant
2018-present

Warby Parker
Associate Product Development Manager
2023-2025

CAMP
Product Development Manager
2019-2023

BuzzFeed
Product Development Manager
2017-2018

OTHR
Production Operations Manager
2016-2017

Good Thing
Production Manager
2015-2016

Education

UQAM
BA in Environmental Design
2012-2015

Concordia University
BFA in Art History & Film Studies
2006-2009

Skills

Creative Product Development
Cross-Functional Collaboration
Global Sourcing and Supplier Management
Costing and Margin Optimization
Product Lifecycle and Calendar Management
Compliance and Feasibility Analysis
Fluent in English and French

Last Updated 27.08.25

SELECTED PROJECTS

Nosedive
Founder & Creative Director, 2022-present

■ Branding and creative direction
■ Product and fragrance development
■ Packaging design and production
■ Sourcing and vendor management
■ Sales, wholesale outreach, and operations

Nosedive crafts nostalgic scents with a touch of teen angst. Each fragrance is rooted in memories of adolescence, capturing moments of boredom, small rebellions, and heightened emotions through distinctive olfactory storytelling.

Warby Parker
Associate Product Development Manager, 2023-2025

■ End-to-end product lifecycle management
■ Vendor management and negotiations
■ PO placement and production follow-through
■ Sampling and approvals with cross-functional teams
■ Compliance, costing, and quality oversight
■ Cross-functional calendar and milestone tracking
■ Problem-solving and issue resolution

Oversaw development of eyewear, packaging, and accessories across seasonal launches, collaborations, and innovation projects. Ensured quality, cost, and on-time execution while managing a global vendor base.

Tiny CAMP
Product Development Lead, 2022

■ Production management
■ Vendor sourcing and operations
■ Sampling coordination
■ Compliance and safety testing management
■ Cross-team communication

Tiny CAMP, the baby brand of CAMP, offered a giftable line of dishwasher-safe silicone bibs, colorful knit rattles, cozy blankets, and organic cotton sleepwear. I managed production from concept through launch, ensuring safety, quality, and parent-friendly usability while working closely with cross-functional teams and vendors.

Team: CAMP Labs, Katch & Young Jerks

OTHR
Production Operations Manager, 2016-2017

■ Production operations management
■ Vendor sourcing
■ Sampling coordination
■ Quality control
■ Logistics and fulfillment

“We’ll be releasing new products every two weeks, from the world’s best designers.”

Wallpaper, May 13, 2016.

Leveraging cutting-edge 3D printing technology, OTHR created a broad collection of minimal and functional objects, collaboratively designed by some of the world's most accomplished designers, and made available directly to consumers.

Good Thing
Production Manager, 2015-2016

■ Production management
■ Quality control
■ E-commerce operations
■ Logistics and fulfillment

“Amidst the hotbed of design talent originating from Brooklyn, the young firm Good Thing is making a distinct difference.”

Wallpaper , January 15, 2016.

Good Thing was a design studio and manufacturer focused on creating innovative, functional products. Guided by a philosophy of backward design, the studio used fabrication processes as a starting point for new objects. I managed production and quality processes to support the brand’s growth and accessibility goals.

CAMP
Product Development Manager, 2019-2023

■ Product development
■ Sourcing and vendor operations
■ Sampling coordination
■ Compliance and testing management
■ Cross-team coordination

CAMP stores combine play, media, and merchandise to create engaging experiences for families. I developed CAMP-branded goods, including apparel, accessories, toys, and home goods. Products were designed with imagination and creativity to delight kids and adults, while complementing CAMP’s immersive in-store experiences.

Team: CAMP Labs, Katch, Young Jerks

CAMP x Campbell’s
Product Development Lead, 2021-2022

■ Product and packaging development
■ Sourcing and vendor operations
■ Sampling coordination
■ Compliance and testing management
■ Cross-team coordination

“The soup giant has teamed up with the experience-oriented retail brand Camp to release candles in two signature Campbell's scents: Chicken Noodle Soup and Tomato Soup & Grilled Cheese.”

Food & Wine, January 12, 2022.

Collaborated on the Tomato Soup and Grilled Cheese candle collection with CAMP and Campbell’s. The set featured aromas of roasted tomato, peppercorn, grilled cheese, and hidden collectible trinkets. The line quickly sold out, became a collector’s item, and is now resold at multiples of the original price.

Team: CAMP Labs
Client: Campbell’s

CAMP x Micro Kickboard Scooters
Product Development Lead, 2022

■ Production management
■ Cross-team and brand coordination
■ Sampling coordination

Partnered with Micro Kickboard to create custom scooters featuring CAMP’s playful graphics and colors, bringing the brand into outdoor play.

Team: CAMP Labs, Young Jerks
Client: Micro Kickboard Scooters

CAMP x Disney
Product Development Lead, 2022

■ Sourcing and vendor operations
■ Production management
■ Cross-team and brand coordination
■ Sampling coordination

Developed custom merchandise for CAMP’s immersive Disney experiences, including Encanto and Mickey and Friends. Projects spanned apparel, accessories, and toys, with accelerated development timelines to meet the need for quick market launches.

Team: CAMP Labs, Katch
Client: Disney

Lunarly
Product Development Lead, 2018

■ Ideation and concept development
■ Sourcing and vendor operations
■ Product and fragrance development
■ Logistics and 3PL operations

“When Scotts-Miracle-Gro was in search of a subscription product that could get millennials interested in gardening, they turned to BuzzFeed. Following the brief from Scotts, the team developed Lunarly…”.

Fast Company, June 28, 2018.

Partnered with ScottsMiracle-Gro to create Lunarly, a gardening subscription box designed to motivate millennials to start gardening. Work included feasibility and cost studies, product concepting, add-on curation, and sourcing of a live plant supplier, resulting in a partnership with Bloomscape. The program launched in 2018 and ran successfully until 2022.

Team: BuzzFeed Commerce
Client: ScottsMiracle-Gro

A1 Meat Scents
Product Development Lead, 2018

■ Product and fragrance development
■ Sourcing and vendor operations
■ Production management

“Imagine coming home to a nice, juicy, hearty dinner with the sweet and tangy taste of A.1. sauce. It smells like that.”

A1MeatScents.com

Developed Kraft’s viral A1 Meat Scents candle in partnership with BuzzFeed, timed for Father’s Day 2018. Designed to mimic the iconic steak sauce bottle in both silhouette and color, the product was developed and launched in just 30 days. The collection sold out within 72 hours, supported by a BuzzFeed campaign that amplified its viral success.

Team: BuzzFeed Commerce
Client: Kraft

Gaspé Fly Company
Product Development Consultant, 2019

■ E-commerce packaging development
■ Sourcing
■ Vendor & creative operations

Consulted on product and packaging development for Gaspé Fly Company, a Canadian distributor of flies, fly-tying materials, and outdoor accessories. Designed seasonal merchandise that reflected the brand’s values and created custom packaging for e-commerce orders.

Maybelline Fundles
Product Development Lead, 2018

■ Product design and development
■ Sourcing
■ Vendor operations
■ Logistics

“To concept and produce the four kits, playfully named “Instant Glow-Up,” “Makeup Artist,” “Balm-y Day,” and “Send Nudes,” the company, part of the $6 billion cosmetics giant L’Oreal, worked with an unlikely partner: BuzzFeed.”

Fast Company, June 21, 2018.

Led development of Maybelline Fundles, exclusive product kits for Amazon Prime Day 2018. Created four bundled sets, sourced 10 suppliers, and managed production of 130,000 units per kit. Delivered the program from concept to market in less than 60 days, ensuring a successful and well-received launch.

Team: BuzzFeed Commerce
Client: Maybelline/ L’Oreal

Studs
Product Development Consultant, 2019

■ Product development
■ Sourcing
■ Vendor operations

“It’s a piercing studio meant to appeal to a conscious millennial and Gen-Z customer. Think, the Glossier of piercing joints: neon-tinged, Instagrammable decor meets a wildly friendly and knowledgeable staff, along with an array of stylish piercing jewelry at an affordable price point.”

Vogue, November 19, 2019.

Supported the pre-launch phase of Studs, a piercing studio. Developed a piercing pillow and custom saline solution, and designed brand components such as the stick-on earring card to enhance the customer experience and reinforce the brand identity.