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︎︎︎ Selected projects
Studs

︎ Product development
︎ Sourcing
︎ Vendor operations
“It’s a piercing studio meant to appeal to a conscious millennial and Gen-Z customer. Think, the Glossier of piercing joints: neon-tinged, Instagrammable decor meets a wildly friendly and knowledgeable staff, along with an array of stylish piercing jewelry at an affordable price point.”

Vogue, November 19, 2019 

As part of my role in supporting the pre-launch needs of this piercing studio, my mandate was multi-faceted. In addition to developing a piercing pillow and custom saline solution, I also created components for their swag bag, which included the coveted stick-on earring card. This helped to enhance the overall customer experience and highlight the brand’s aesthetic and vibe. 



studs.com


About

Hi, I’m Catherine—an experienced product development leader with a background in industrial design and a passion for turning bold ideas into beautiful, functional products.

Over the past 8+ years, I’ve developed consumer goods across apparel, toys, home, and accessories for brands ranging from early-stage startups to established names like Warby Parker and BuzzFeed. I specialize in bringing products to life from concept to launch, always balancing creativity with operational rigor.

I thrive in cross-functional environments, partnering with designers, merchants, and vendors to build thoughtful, brand-aligned products that tell a story. My approach blends an analytical mindset with strong creative instincts—and a deep respect for the ecosystem of people who bring products to life.