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︎︎︎ Selected projects
Shop BuzzFeed

︎ Product development
︎ Sourcing
︎ E-commerce operations
︎ 3PL operations

Team: BuzzFeed Commerce
Shop BuzzFeed is your one-stop shop for all things BF-related. From exclusive show merchandise to fun and quirky items, the BF online store offers a mix of both stock items and print-on-demand apparel.



shop.buzzfeed.com


About

Hi, I’m Catherine—an experienced product development leader with a background in industrial design and a passion for turning bold ideas into beautiful, functional products.

Over the past 8+ years, I’ve developed consumer goods across apparel, toys, home, and accessories for brands ranging from early-stage startups to established names like Warby Parker and BuzzFeed. I specialize in bringing products to life from concept to launch, always balancing creativity with operational rigor.

I thrive in cross-functional environments, partnering with designers, merchants, and vendors to build thoughtful, brand-aligned products that tell a story. My approach blends an analytical mindset with strong creative instincts—and a deep respect for the ecosystem of people who bring products to life.