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︎︎︎ Selected projects
Nosedive

︎ Scent development
︎ Product design
︎ Packaging design
︎ Sourcing
︎ Vendor ops
︎ and everything else ︎

Role: Founder
Olfactive Observations on Youth.

Nosedive crafts nostalgic scents with a dash of teen angst. With its line of scented products and home goods, the brand draws upon a collective memory of adolescence, marked by boredom, rebellion and heightened emotions.



nosedive.co 


About

Hi, I’m Catherine—an experienced product development leader with a background in industrial design and a passion for turning bold ideas into beautiful, functional products.

Over the past 8+ years, I’ve developed consumer goods across apparel, toys, home, and accessories for brands ranging from early-stage startups to established names like Warby Parker and BuzzFeed. I specialize in bringing products to life from concept to launch, always balancing creativity with operational rigor.

I thrive in cross-functional environments, partnering with designers, merchants, and vendors to build thoughtful, brand-aligned products that tell a story. My approach blends an analytical mindset with strong creative instincts—and a deep respect for the ecosystem of people who bring products to life.