Maybelline Fundles
︎ Product design
︎ Product development
︎ Sourcing
︎ Vendor operations
︎ Logistics
Team: BuzzFeed Commerce
Client: Maybelline/ L’Oreal
︎ Product design
︎ Product development
︎ Sourcing
︎ Vendor operations
︎ Logistics
Team: BuzzFeed Commerce
Client: Maybelline/ L’Oreal
“To concept and produce the four kits, playfully named “Instant Glow-Up,” “Makeup Artist,” “Balm-y Day,” and “Send Nudes,” the company, part of the $6 billion cosmetics giant L’Oreal, worked with an unlikely partner: BuzzFeed.”
Fast Company, June 21 2018
Maybelline Fundles were developed exclusively for the 2018 Amazon Prime Day event. Working in collaboration with the BuzzFeed Commerce creative team, I led the development of four product kits, sourced 10 suppliers, and oversaw the production of 130,000 units per kit. Thanks to a streamlined development process, the program was delivered from concept to market in less than 60 days, resulting in a successful and well-received product launch.
Fast Company, June 21 2018
Maybelline Fundles were developed exclusively for the 2018 Amazon Prime Day event. Working in collaboration with the BuzzFeed Commerce creative team, I led the development of four product kits, sourced 10 suppliers, and oversaw the production of 130,000 units per kit. Thanks to a streamlined development process, the program was delivered from concept to market in less than 60 days, resulting in a successful and well-received product launch.
