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︎︎︎ Selected projects
Lunarly

︎ Product development
︎ Scent development
︎ Sourcing
︎ Logistics
︎ 3PL operations

Team: BuzzFeed Commerce
Client: ScottsMiracle Gro
“When ScottsMiracle Gro was in search of a subscription product that could get millenials interested in gardening, they turned to BuzzFeed. Following the brief from Scotts, the team developed Lunarly…”

Fast Company, June 28 2018

ScottsMiracle Gro teamed up with BuzzFeed to create a gardening product that would motivate millennials to start gardening. The process involved a range of key activities, such as conducting feasibility and cost studies, generating branded product concepts (including candles), curating a selection of add-on products, sourcing a live plant supplier (which ultimately resulted in a partnership with Bloomscape), and finally handing over the project to a third-party subscription box fulfillment service.

The program was launched in 2018 and ran successfully until 2022.


About

Hi, I’m Catherine—an experienced product development leader with a background in industrial design and a passion for turning bold ideas into beautiful, functional products.

Over the past 8+ years, I’ve developed consumer goods across apparel, toys, home, and accessories for brands ranging from early-stage startups to established names like Warby Parker and BuzzFeed. I specialize in bringing products to life from concept to launch, always balancing creativity with operational rigor.

I thrive in cross-functional environments, partnering with designers, merchants, and vendors to build thoughtful, brand-aligned products that tell a story. My approach blends an analytical mindset with strong creative instincts—and a deep respect for the ecosystem of people who bring products to life.