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︎︎︎ Selected projects
Gaspé Fly Company

︎ E-com packaging development
︎ Sourcing
︎ Vendor & creative operations
Gaspé Fly Company is a thriving Canadian company in the distribution of flies, fly tying materials, and fishing and outdoor accessories.

We created seasonal merchandise that showcases the brand's aesthetic and values, and developed custom packaging for online fly orders.



gaspefly.com


About

Hi, I’m Catherine—an experienced product development leader with a background in industrial design and a passion for turning bold ideas into beautiful, functional products.

Over the past 8+ years, I’ve developed consumer goods across apparel, toys, home, and accessories for brands ranging from early-stage startups to established names like Warby Parker and BuzzFeed. I specialize in bringing products to life from concept to launch, always balancing creativity with operational rigor.

I thrive in cross-functional environments, partnering with designers, merchants, and vendors to build thoughtful, brand-aligned products that tell a story. My approach blends an analytical mindset with strong creative instincts—and a deep respect for the ecosystem of people who bring products to life.