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︎︎︎ Selected projects
CAMP x Campbell’s 

︎ Product development
︎ Packaging development
︎ Sourcing
︎ Vendor operations

Team: CAMP Labs
Client: Campbell’s
“The soup giant has teamed up with the experience-oriented retail brand Camp to release candles in two signature Campbell's scents: Chicken Noodle Soup and Tomato Soup & Grilled Cheese.”

Food & Wine, January 12 2022

The Tomato Soup & Grilled Cheese candle boasts the aroma of roasted tomato, peppercorn, and delectable grilled cheese, while the Chicken Noodle Soup candle exudes a savory blend of chicken, cloves, and buttery crackers. Once the candle burns out, a miniature ‘Snowbuddy’ trinket is revealed, serving as a keepsake for families to treasure their winter moments.

These candles proved to be popular and were soon sold out, turning into sought-after collector's items. They are now being sold on eBay at five times the original retail price.


About

Hi, I’m Catherine—an experienced product development leader with a background in industrial design and a passion for turning bold ideas into beautiful, functional products.

Over the past 8+ years, I’ve developed consumer goods across apparel, toys, home, and accessories for brands ranging from early-stage startups to established names like Warby Parker and BuzzFeed. I specialize in bringing products to life from concept to launch, always balancing creativity with operational rigor.

I thrive in cross-functional environments, partnering with designers, merchants, and vendors to build thoughtful, brand-aligned products that tell a story. My approach blends an analytical mindset with strong creative instincts—and a deep respect for the ecosystem of people who bring products to life.